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First ‘K Generation Talk and Award Ceremony’ held at Shanghai Fashion Week

As a part of Shanghai Fashion Week, Kering and global innovation platform Plug and Play held the first K Generation Talk & Award Ceremony. They recognised three Chinese startups, Melephant, Heyuan and FeiLiu Technology for their disruptive innovations addressing sustainability challenges in the textile value chain.

The K Generation Award was launched in December 2018 to recognise and support Chinese startups who can bring about positive environmental and social impact in alternative raw materials, green supply chain, retail & use and the circular economy.

Melephant, the first awardee and winner of a €100,000 grant, provides natural dyes from organic waste in a circular, no-waste system. Second awardee, Heyuan has an innovative water treatment technology for printing and dyeing. Third awardee, FeiLiu Tech offers supply chain optimisation through AI that allows for small batch runs to avoid over production.

From December 2018 to August 2019, under the leadership of Marie-Claire Daveu, Kering’s Chief Sustainability Officer and Head of International Institutional Affairs, many Chinese startups participated and put forward their own sustainable innovation projects. 50 startups were examined in detail to arrive at the final three winners selected by a jury of leading industry figures in the fields of fashion, luxury, entrepreneurship, sustainability and innovation.

 
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