Finland is Europe’s best country for sustainable shoppers. So says Savoo.

The northern European country also reduced its consumption footprint by an impressive 20 per cent between 2010 and 2020, which is the fourth biggest reduction after Italy (26 per cent), Sweden (21 per cent) and Greece (20 per cent).

However, flea markets and antique stores are one area that Finland falls behind in, with just 53 in total to cater to its 5,540,720 population.Denmark is second, having reduced its consumption footprint by 14 per cent between 2010 and 2020. Ranking in third place is Slovenia, which produces an estimated 34 kg of household waste per capita each year. The United Kingdom ranks in sixth place overall as Europe’s most sustainable shoppers.

Home to nearly 68 million people, the country has almost 1,300 flea markets and antique shops available. Zara has been named the most popular second-hand brand, with over 670,000 listings on reselling platforms. Clothes reselling platforms are becoming incredibly popular in recent years. From shopping second hand to avoiding plastic packaging where possible, shoppers are increasingly adopting more eco-friendly habits.

Interest is continuing to grow and more cities are adapting to a more sustainable and healthy lifestyle.