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Fila appoints design head

  

Torsten Hochstetter is Fila’s design head.

He is a top-notch designer who will oversee Fila’s creative team. Hochstetter is in charge of Fila’s creative strategy and of the design office whose job is to rejuvenate Fila’s international apparel, footwear and accessories lines. He is in charge of the entire product range. All of Fila’s product licensees are under his direct control. His first collection will be the fall/winter 2023-2024. He has studied fashion design.

Renowned for his talent, Hochstetter has extensive experience in the fashion and sportswear industries. For eight years, until 2021, he spearheaded the conception, design and development of all product lines at German sport apparel and equipment brand Puma. Previously, he had worked from 2010 to 2013 as creative director at Californian board sport specialist O’Neill. Hochstetter has also had a distinguished career at Adidas. He worked in Germany, the US and Japan as creative director of sport performance and creative director of sport style, for lines like Originals, Y-3 and Porsche Design.

Italian sportswear brand Fila is focusing more than ever on creativity. Fila is operating against the backdrop of an intensely promotional market, especially in the US.The sports and leisurewear operator has benefited from its well diversified business portfolio with resilient royalty income.

 
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