FashionGo Week, a new digital trade show event that will take place August 24–September 6, is the latest virtual addition to the industry calendar. Organized by B2B wholesale e-commerce marketplace FashionGo, the two-week show will target buyers and vendors in the fast-fashion and accessories market, as opposed to the high-end brands usually associated with fashion weeks.

A digital wholesale platform, FashionGo provides a year-round opportunity for brands and retailers to present and review collections; take and manage orders; and use data to inform purchasing decisions. Products presented on the site are commonly already in-stock and available for shipment, to cater to a fast-fashion audience.

For the FashionGo Week event, attendees and exhibitors will gain access to a series of new features. Participating vendors will be able to upload videos to promote their collections, showcase lookbooks and highlight new arrivals or exclusive items on their dedicated brand page. A number of brands will then also be featured on the event home page, to increase awareness and exposure.