A revolutionary prototype of materials has been developed by Kintra Fibre, that is comparable to traditional polyester, but with a softer feel and an inherent stretch quality that makes it comfortable to wear.

The material has undergone testing for durability and strength, and yarn test results have indicated a stretch recovery of 10-15%. This new development has caught the attention of leading fashion industry players such as Bestseller, Inditex, and Reformation, who have formed a consortium with Kintra and Fashion for Good to prototype applications using this sustainable material.

Each brand in the consortium will select a unique application that meets its design and sustainability requirements. This collaboration aims to reduce the environmental impact of the synthetic fibre market. Kintra Fibers has also received $8m in Series A funding, led by H&M Group, to expand its resin and yarn production capacity to meet the demand from its brand partners.

Fashion for Good is overseeing the project and is committed to supporting Kintra's efforts to develop sustainable materials and processes.

The initiative is a significant step towards a more sustainable future for the fashion industry.