The European Fashion Alliance (EFA) is pushing for a greener, more innovative future.

For one it is supporting designers who have a commitment to sustainability. Since craftsmanship delivers two important things, high quality and durability, EFA is advocating for it, promoting it, developing it further and explaining how it adds value, not just in terms of price, but in terms of culture as well.

The first transnational alliance of European fashion councils and institutions, the EFA has 29 member organisations including the Council of Irish Fashion Designers, the Federation de la Haute Couture et de la Mode and the Camera Nazionale Della Moda Italiana.

EFA’s four main objectives between now and 2027 include an ethical, social and sustainable code of conduct for members and, by extension, the fashion industry as a whole.The European Fashion Alliance wants a new green deal for fashion at the European level, to encourage fashion culture and businesses founded on a circular and social fashion ecosystem.The EFA wants to introduce sustainable and technological training and is putting a strong focus on the empowerment of Generation Z and the new generations as leading forces of value in digital, circular and social transition of the fashion industry.