The European driving apparel market is growing at a CAGR of 5.7 per cent. Stringent regulations to ensure improved road safety have been a primary driver of the market. The alarming rise in cases of road accidents has compelled countries to enforce stringer regulations. These would encourage the use of various protection gears, which in turn will boost the driving apparel market in Europe.

The driving apparel market in Europe has a highly fragmented vendor landscape. The top three companies in hold barely 27.4 per cent share of the market. This is indicative of the presence of several companies. Investment in product innovation is therefore considered a key strategy by market players to gain improved traction. Companies have aligned their strategies with technological shifts to continue offering robust solutions to their customers. Mergers and acquisitions are widely followed. Strategic collaborations are the most sought after as these allow companies to expand their product portfolio as well as their regional footprint.

By product type, protection gear has the maximum demand and has a 51.7 percent share of the European market in 2016. Based on vehicle type, the two-wheeler segment has a share of 52.5 per cent in the overall market. Germany has a 35.3 per cent share of the overall European driving apparel market.