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Esprit gets closer to online players

Esprit wants to strengthen its agreements with online players like Asos, Zalora and Tmall. The Germany-based company operates with 10 of its directly-operated stores in the French market, one less than the previous year, while both in Italy and in Spain the company makes its distribution through third parties, both franchised and multi-brand stores and corners in department stores, in addition to the online channel. On a global scale, Esprit has been led by Anders Kristiansen since 2018. Kristiansen has launched a new strategic plan that goes back to betting on basics, gaining speed and making aggressive investments to grow in China, one of its target markets.

Switzerland overtook the French market as the second largest territory for the company last year, behind Benelux (Belgium, Netherlands and Luxembourg). On the other hand, sales in Spain fell nine per cent. In Italy, sales were reduced by 12 per cent.

Jesús Gil is the manager of the company in Spain, France and Italy. With a degree in economics, Gil began his career in the fashion business at L'Oréal, where he worked for five years. In his new position, Gil will continue to work from Spain, where he will oversee the work of managers in Italy and France.