Luxury brand Ermenegildo Zegna has acquired a stake in Norda Run.

Norda Run is a Canadian technical trail-running shoe brand. Zegna has taken a minority stake, with the option to gradually increase its stake in the running brand over the next nine years.

Norda Run which uses the finest materials on the planet to produce the world’s best-performing all-weather footwear is seen as aligning perfectly with Zegna’s values of creating the best products from the best materials.

Zegna’s investment in Norda Run is expected to accelerate the brand’s growth through a strong industrial and commercial partnership. Norda Run offers trial running shoes, inspired by Canada’s toughest conditions,utilizing Dyneema, described as the world’s strongest and lightest fiber. Norda’s signature 001 trainer uses the bio-based Dyneema fiber attached to a Vibram midsole for lightweight, durability and cushioned performance.

ErmenegildoZegna, based in Italy, owns the brands Zegna and Thom Browne. In spite of the continued global economic and geopolitical challenges of the year, the group is happy with its performance. Throughout 2022, the company’s growth for the year showed the soundness and success of its strategy, global reach, and flawless execution, with ongoing success in the Middle East, US, and Europe. The company is optimistic about China’s reopening since a rebound in business and the industry at large is being seen. Ermenegildo Zegna will operate the Tom Ford fashion business under a long-term license from Estée Lauder.