The year 2022 saw many global retailers unveil concept stores to create a more intuitive and convenient shopping experience for customers.

E-commerce giant Amazon unveiled a physical apparel store called Amazon Retail. The store offers a personalised, convenient shopping experience where Amazon’s technology and operations make it easy for customers to find new styles.

The store features women’s and men’s apparel, shoes, and accessories. Multinational clothing brand H&M opened a first of its kind rotating style store which features a thoughtfully curated selection of the brand’s most fashionable styles, and the store also hosts exclusive programming and brand moments in a space designed to evolve throughout the year. Leading omnichannel retailer Kohl’s started Discover @ Kohl’s, a new store experience. Kohl’s Discover @ Kohl’s is a new feature that curates new and seasonally relevant brands throughout the store for the back-to-school season. The store shows a designated back to school area that highlights brands that not only offer unique products and supplies for the school year, but also incorporate a give-back purpose. Nike partnered with Topsports to open a brand experience store in China. The rise retail concept store owned by Topsports and Nike represents Nike’s first store developed in collaboration with a strategic partner in China.