Eloquiiis launching a wedding collection for sizes 14 and above. The collection is in different fabrics that include the likes of satin, lace, tulle and sequins. The 50-piece collection comprises jumpsuits, slip dresses and formal gowns.

Eloquii is a clothing brand specifically dedicated to dressing sizes 14 to 28. Based in the US and founded in 2012, Eloquii offers women plus size fashion, clothes, and accessories. The company designs trend-leading, fast fashion apparel and brings trend-driven, feminine, polished fashion from the runways, working on a compressed design cycle and dropping new styles every week.

More than 60 per cent of women in the United States are a size 14 and up, but they continue to be underserved. Women are having a hard time identifying their own body shape, which informs how they shop. Women often misidentify their body shape. They may consider themselves to be hourglass-shaped when they are not and are actually pear-shaped. This discrepancy happens because of the way brands market and sell their clothing.For many retailers, extended sizing means simply making straight-sized garments in larger sizes, a process that neglects the fact that women have different sizes and shapes. Of the 62,000 specialty stores in the US, only 2,000 of them focus on plus size women.