Diesel’s new flagship store in Japan aims to mark a new high for the brand. The store’s first floor boasts a sprawling bright space with bone-white and red walls, reminiscent of the brand’s iconic red logo hue, and galvanized metal racks that line the perimeter of the store. Sculptural shelving, modern-industrial modules and ample beanbag seating can be found throughout the open shopping area.Along with that the open see-through façade generates an inside-out feeling amplifying the retail experience.The entire space underlines elements of renewal, disruption and transformation that can be seen all through the store. The space contains reality captured elements to re-create scenes of the everyday life with the aim to generate a unique shopping experience.

The store carries Diesel's fall /winter 2022 collection, featuring a wide range of items for men and women and a selection of looks from the fall/winter 2022 runway show. The offer includes also the six looks capsule Red Look unveiled during the fall/winter 2022 runway show held last June, which are exclusive to Diesel Ginza and will be available for pre-sale.

For Diesel, Japan is one of its most important markets and Diesel has more than 100 direct operated stores in Japan.