Levi's, the renowned denim brand, continues to prioritize sustainability with its latest Spring/Summer 2023 men's and women's collection, showcasing the use of plant-based dyes and organic cotton as the primary drivers of eco-friendly fashion.

This collection is a part of Levi's WellThread initiative, which aims to foster sustainable practices throughout the fashion industry.

The organic cotton utilized in the WellThread collection is sourced from Levi's own WellThread Transitional Cotton program, which was launched in 2020. This program works closely with small shareholder farmers in India, assisting them in transitioning their fields to an organic production system. By committing to purchasing the transitional cotton crop from these farmers, Levi's mitigates their financial risks during the shift to organic farming.

In addition to organic cotton, the Spring/Summer '23 collection introduces plant-based black pigment as a noteworthy innovation. The collection employs BioBlack TX, a 100 percent bio-based pigment developed by Nature Coatings. This black pigment is derived from upcycled wood waste that would otherwise be discarded or burned, serving as a sustainable alternative to petroleum-derived carbon black, which relies on fossil fuel combustion. Moreover, BioBlack TX is manufactured using a closed-loop system, further minimizing its environmental impact.

Levi's WellThread has consistently championed the use of plant-based dyes, and the Spring/Summer '23 collection is no exception. In 2021, the brand incorporated fabrics dyed with Stony Creek Colors' plant-based dyes, solidifying its commitment to environmentally friendly practices.

The WellThread collection goes beyond material choices. Levi's embraces sustainable design innovation throughout the production process. The garments are manufactured in facilities that employ water recycling systems, while the wash formulas used in the line are meticulously developed to minimize chemical usage and reduce energy and water consumption.

The WellThread collection is an attempt to show Levi's commitment to research and development, aiming to scale and share new sustainable processes and resources with the world.