Crystal Denim plans to bring digital twins of its speciality denim fabrics to users of the VStitcher 3D design platform via a new partnership with Browzwear. The integration will give designers and manufacturers of denim garments greater ability to visualise designs in realistic 3D, which enables quick and easy creative exploration. The true-to-life digital garments also allow greater collaboration through product development while their accuracy supports faster, more confident decision-making.

subsidiary of the Hong Kong-based Crystal, a global manufacturer which delivered 410 million pieces of apparel to some of the world’s top brands in 2021, Crystal Denim has been working with Browzwear since 2008. By 2019, the denim division had converted to 100 per cent digital workflows for co-creation projects with customers and reduced sample production by over 75 per cent during the initial development stage, significantly reducing turnaround times, the consumption of materials and energy and water consumption.

Browzwear has been an important partner to Crystal Denim as both strive for a net-zero emission future, not only for their companies but for the industry overall. In an industry as challenging as fashion, Crystal Denim’s willingness to share tools and technologies with others has conveyed a competitive edge.