Crocs Inc plans to open new global headquarters in Broomfield, Colorado, which will enable the casual footwear company to employ more full-time staff. In addition to the 375 positions already maintained at the company’s corporate headquarters, Crocs plans to hire new full-time employees for the Broomfield facility. Its new global HQ offers its employees a wide range of adaptable collaboration spaces, from video technology-equipped conference rooms to huddle spaces and one-on-one meeting rooms. Other features of the headquarters include living green walls, skylights and roll-up doors for maximizing the presence of natural light in the environment, a full-service café, and wayfinding technology designed to help staff navigate the space.
Crocs also intend to make a positive impact on its new HQ’s local community by supporting small businesses in the region. It has started making donations to the Broomfield Chamber of Commerce and the Denver Metro Chamber of Commerce for their "Prosper Colorado" initiative. It will also be looking for new ways to get involved in the Broomfield community in the future.
The Coronavirus crisis has also taken its toll on the company’s first quarter financial results, contributing to a decline of 5.0 per cent in quarterly revenues, which totaled $281.2 million. Crocs’ net income for Q1 was $11.1 million, or $0.16 per diluted share.