The Philippines hopes to take advantage of the anticipated flight of foreign orders of garments and other apparel from Vietnam due to counterfeiting issues. Buyers from the United States have approached garment producers in the Philippines asking them if they can meet the demand that is normally filled by Vietnamese producers.

Foreign buyers are turned off by the rampant counterfeiting of apparel and other wearables in Vietnam. A raid on a popular shopping district in Vietnam that is a hot spot for copycat goods seized thousands of counterfeit luxury fashion items. Thousands of items were confiscated including, among others, clothes, bags, purses, wallets, eyewear, watches and other fashion accessories. These fake branded products bear the names of popular foreign brands ranging from high-end one such as Hermes, Chanel, Gucci and Louis Vuitton to more affordable household names like Nike and Adidas.

In contrast counterfeiting is not a major problem in the Philippines, where piracy and counterfeiting complaints and reports have declined year on year by 40 percent from January 2022 to November 2022. Prominent e-commerce platforms in the Philippines have signed a memorandum of understanding with several big brand names to combat the sale of fake products online.