Coloreel’s technology for thread dyeing reduces water consumption by 97 per cent. This provides significant environmental benefits for the textile industry. The company's sustainability operations are now quantified and third-party verified.

Coloreel uses one single white thread to create millions of colors and intricate patterns. It unlocks new design possibilities, while providing environmental benefits. By dyeing a 100 per cent recycled polyester thread in real time, water consumption is reduced by at least 97 per cent compared to traditional dyeing methods. In addition, the technology significantly reduces thread waste. By instantly colouring thread during production, Coloreel produces no wastewater, minimises the use of chemicals and reduces thread waste.

Coloreel, based in Sweden, is a textile innovation brand that has developed a ground-breaking technology for embroidery that enables high-quality colouring of textile thread on demand, unlocking a world of potential. When Coloreel launched its ground-breaking technology for digital thread dyeing, the aim was to streamline an embroidery industry characterized by slow processes, difficulty in creating complicated designs and an excessive use of resources.

Traditional thread dyeing produces 50 times more wastewater than Coloreel's direct dyeing does. The company is currently focusing on further reducing the amount of energy and ink used in production.