The Council of Fashion Designers of America (CFDA) is unveiling Runway360, a digital platform that will serve as a centralized hub and business tool for the U.S. fashion community. The platform will enable designers to connect directly to industry stakeholders and consumers.

The portal incorporates key aspects of the designer business, from fashion shows to press, sales and consumer activations in an effort to help drive sales and showcase American fashion creativity.

The CFDA held virtual meetings with its members and press on Thursday to demonstrate how the platform works. It will be introduced right before New York Fashion Week in September, and both CFDA and non-CFDA members can participate. The abbreviated NYFW is slated from Sept. 14 to 16.

The platform is seasonless and serves as a permanent fixture and main designation for retailers, trade, press and consumers worldwide. The portal will support AR/VR, 360-degree capabilities, livestreams, e-commerce extensions, consumer shopping features and social media integration. The hub will also allow designers to host virtual press conferences and present press kits and fashion show and product images. Brands will be able to activate the integrated shopping elements on their pages to directly target consumers.