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Wednesday, 17 May 2023 13:52

Burberry's Chinese reopening, wealthy customer base drive success

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Luxury retailer Burberry is set to announce its full-year financial results, with expectations of strong profits and sales for the year ending in March.

Despite concerns over consumer demand and cost pressures affecting household budgets, Burberry has been shielded by its wealthy customer base and the reopening of the Chinese economy.

While the brand faced a decline in sales in mainland China due to lockdown restrictions, it experienced strong demand in Europe, the Middle East, and Africa.

The return of shoppers in Asia is expected to boost revenues in the final quarter.

Burberry's core customers are seen as having ample protection from inflationary pressures. The company is anticipated to report increased group revenues and operating profit compared to the previous year.

Burberry's success has led to a rise in its share price, attracting investors seeking profitable opportunities.