Fashion-based social commerce platform Browzzin plans to invest $5 million in India to catalogue Indian and international labels and capitalize on the growing fashion influencer ecosystem.

Co-founded by Harry Markl, Former Managing Director, L Catterton, Browzzin,sets the stage for fashion influencers in the country who can use the app to curate fashion looks and drive traffic for brands and marketplaces by letting users discover similar or featured brands while getting paid for it. As per a Live Mint report, the Browzzin catalogue will offer 3 million products in India, including both Indian and international fashion labels and high street brands.

The catalogue is continuously updated for real-time availability. Apart from tie-ups with large marketplaces such as Amazon, Flipkart, and Myntra it is also eyeing tie-ups with independent Indian brand. Since its launch, the app has registered more than 250,000 downloads and is targeting to reach more than 5 million users this year in India.

The app essentially lets influencers upload their curated fashion looks from their phone or directly from Instagram. Browzzin's AI will scan partner brands and platforms for similar products. Browzzin will scrape through over 12 million products worldwide or 3 million products for India and show users similar products. Influencers in return get commissions from Browzzin on sale on of each product or even similar-looking products.