With activewear sales expected to grow by 6.5 per cent by 2021-end, many clothing brands plan to launch their new collections in the market, says a report Allied Market Research. It highlights, the activewear market is expected to touch $547 billion by 2024. To explore these opportunities, Kohl plans to include more activewear and outdoor products in its portfolio. The American fashion retailer plans to expand activewear products 20 per cent and launching a new private label activewear brand, partnering Calvin Klein and adding new products from activewear brand Champion. It also plans to enter into a partnership with US clothing brand Eddie Bauer.

In March this year, US sportswear giant adidas joined hands with Peloton to offer their maiden joint activewear collection. The 11-piece collection comprised shorts, tights, tanks, tees, amongst others.

American clothing retailer JCPenney has also redesigned its XersionR activewear line with the help of latest performance technology EverairTM. The design encourages a distraction-free workout for its customers, with sweat-proof pockets, reflective and anti-odour elements besides several other features.

Underwear brand Thinx also ventured into activewear in January 2021 by launching leggings, cycling shorts and training shorts – each featuring Thinx’s much acclaimed absorbent technology. British clothing giant Marks & Spencer plans to expand its Goodmove women’s activewear range by including menswear and kidswear.