Bold Metrics’ smart size chart helps apparel brands drive down returns and boost conversion.

The smart size chart puts shoppers at the center of the experience. Drawing on shopper feedback, the US company conducted tests across all age groups and e-commerce experience levels to ensure that even inexperienced online shoppers could find their best fit intuitively. Word, image, and formatting choices were all tested in-depth to determine the best possible customer experience, combining ease of use with accuracy and speed.

Testing was carried out on existing client sites and via a generic user flow to actualize accurate results and determine preferred user experiences. The goal was to build confidence and trust with customers interacting with the smart size chart solution by providing fast and accurate results aligned with or exceeding customer expectations.

By listening to and integrating shoppers' feedback as an integral part of the redesign process, Bold Metrics has created an intuitive online shopping experience to elevate the fit experience at brands like Canada Goose, Men's Wearhouse, and UpWest. Bold Metrics is the only AI body modeling company focusing on helping brands use body data to drive conversion while reducing returns and keeping them down.

It is the first sizing solution to directly address fit preference, providing shoppers tangible guidance on how a given style will fit across points of measure critical to that garment.