Birla Cellulose has developed LivaReviva. This is a Recycled Claimed Standard (RCS) certified product, which contains 70 per cent dissolved wood pulp from sustainable forests with 30 per cent textile waste.

The quality of LivaReviva remains comparable to the quality of fiber produced using virgin wood-based pulp, which ensures that LivaReviva finds widespread applications among major global brands. LivaReviva can be tracked with the help of the Green Track platform. The platform, which has been designed by Birla Cellulose, helps trace the origin of the fiber and brings transparency and traceability in the long and complex textile value chain via blockchain technology.

Birla Cellulose aspires to increase the offering of circular fiber in textile products up to 1,00,000 tons by 2024 using textile waste and alternative feedstock that will help reduce the environmental footprint of textile waste and enhance circular economy.Circularity has been the key goal for Birla Cellulose in its commitment towards contributing to sustainable development.

In 2019, the company had launched LivaReviva with 20 per cent pre-consumer waste content. Birla Cellulose’s current efforts are concentrated on developing products made with industrial waste, post-consumer waste, and alternate feedstock. The use of alternate feedstock in total production is a climate friendly solution that helps in reducing waste.