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Birkenstock clogs in hall of fame, other brands awarded

  

Birkenstock’s Boston clogs are the shoes of the year. So says luxury fashion portal Lyst while looking at the trends of 2022. The clog has become the defining shoe of the post-pandemic fashion era.

Brand of the year is MiuMiu thanks to its products such as miniskirts and ballet flats. Diesel was awarded the logo of the year title since its new logo made a bigger impact than expected. Celebrity/influencer power has generally bounced back post-pandemic.Top power dresser was Bella Hadid. Her outfits sparked a 1,900 per cent increase in searches. She drove searches for corsets and cargo pants and made the ultra mini platform Ugg boots immediately sell out in September. In just 24 hours, searches for the style increased 152 per cent. Balenciaga was mentioned as having had the fashion show of the year with its haute couture offer. In the 24 hours after the show, online searches for the brand spiked 525 per cent. Prada was praised for the bag of the year. The heritage Re-nylon Re-edition 2000 mini bag was the brand’s most searched item. Searches for it rose 131 per cent and its popularity soared on TikTok thanks to its Gen Z-friendly 90s aesthetic.

 
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