A Better Cotton conference will be held in the Netherlands, June 21 to 22, 2023.

The conference will help drive Better Cotton’s mission and strategic direction onward while highlighting the work and perspectives of others working on the same issues. Attendees will have the chance to build network with experts and leaders in the industry, and discuss the most important problems in sustainable cotton production, such as livelihoods, regenerative agriculture, traceability, and climate change adaptation and mitigation.

Better Cotton focuses primarily on supporting farmers on the ground. Continuous improvement is a core principle for Better Cotton. Its focus is on helping cotton communities to survive and thrive, while protecting and restoring the environment. It collaborates with businesses and civil society organisations from across the cotton sector, to advance sustainability and encourage demand for Better Cotton among suppliers, manufacturers, retailers and brands.

Working with close to 70 different field-level partners, Better Cotton continues to reach more and more of the world’s cotton-farming communities. Nearly all of them – farmers and farm workers – work on smallholdings less than 20 hectares in size. The initiative helps them enjoy better yields, improved working conditions and greater financial security. Over 2.4 million farmers now have a license to sell their cotton as Better Cotton. In total, Better Cotton has reached almost four million people whose working lives are connected to cotton production.