Bestseller has launched a new strategy, Fashion FWD, placing sustainability at the core of its business. Fashion FWD emphasises the immediate need for inclusive and holistic action on sustainability across the value chain. It is based on becoming as sustainable as possible, as soon as possible, across four focus areas covering Bestseller’s value chain. These areas are using sustainable materials and working with innovative new fibers, improving its environmental footprint to have a positive impact on the environment, embedding human rights in the industry and focusing on a circular business model.
Each of these focus areas includes specific, measurable goals for the period 2019 to 2025. Bestseller commits to being fashion forward until the company is climate positive, fair for all and circular by design. Climate positive means that it will remove more emissions than it emits. Fair for all means it will promote equality, dignity and safe working conditions for all, and circular by design means that the company will turn waste into a valuable resource throughout its value chain.
To accelerate its progress within sustainability, Bestseller has also committed to a new investment platform as a part of Fashion FWD. Dubbed Invest FWD, this new initiative will see Bestseller strategically invest in sustainable innovation and solutions throughout the whole life cycle of fashion.