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Bemberg to present new fiber at White Sustainable Milano


At White Sustainable Milano Bemberg by Asahi Kasei will present a brand new staple fiber. This is a new yarn range that expands the company’s realm of applications for the fashion and luxury industry, including also intimate, fashion, formalwear, activewear, knitwear, jersey and casualwear. The fiber comes with a circular economy footprint obtained from cotton linters through a closed-loop process. At WSM fair, the company will also unveil a collection of T-shirts. Staple fiber is the top ingredient of the collection. The cut T-shirts will be presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand feel of the final garment and the performance of the brand new yarn.

Bemberg by Asahi Kasei is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Bemberg is cool and sensual with a unique, supple drape. It is antistatic and breathable while its soft versatility makes it perfect for modern wardrobe fashions, athleisure, and everyday casual wear. Bemberg is the brand name of the regenerated cellulose fiber cupro, produced by Asahi Kasei.

White Sustainable Milano, to be held in Italy, September 22 to 25, 2022, is the first fashion trade show entirely dedicated to research and focus on new materials and technologies able to lead to a real ecological transition.


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