Bemberg has partnered with PureDenim and launched a premium denimwear range.

The collection is made with seven fabrics made with Bemberg, either 100 per cent Bemberg or in blend with cotton, wool, and it applies the most advanced Pure Denim Technologies.

The fabrics made with Bemberg will also be dyed with Smart Indigo, an indigo dye technology internally produced by PureDenim, through a chemical-free production. The only elements involved are water, indigo pigments, and electricity. In terms of finishing, the fabrics’ looks and performances are enhanced by the Eco Sonic ultrasounds finishing technology which brings significant reduction of water used, increased aesthetic features and controlled discoloration.

Bemberg by Asahi Kasei is a unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach.

PureDenim is an Italian company whose strategy has been based on an entire re-design of the production system, inspired by circular economy principles that combines technology and innovative materials in order to offer the highest levels of design, innovation and real responsible values derived from an holistic approach to sustainability.

Pure Denim has revolutionized denim processes with new technologies, natural polymers and smart fibers.