Bangladesh fashion companies like Aarong, Sailor, Yellow, Twelve, Klubhaus, SaRa, Infinity, Mbrella, Smartex, Cats Eye, Anjon’s, Bibiana, Kay Kraft, Rang, Shadakalo, Nipun, Deshal, Shoishob, Bishwo Rang, La Reve etc launched their new online collections after Eid-ul-Fitr to protect demand, trust of the fashion lovers and brand image.

While the collection of Sailor is oriented with washed, printed and embroidered designs and smooth layering fashion, Yellow’s summer collection speaks of vivid colors and pretty prints. Thinking about the intense heat, SaRa’s collection will be dominated by cotton fabrics, south Asian motif prints and Minimi style. The brand produces knitted mask with good filtration capacity. ‘Bishwo Rang’ brings some pattern innovations along with tie-dye, batik style while Twelve has introduced Equal Monthly Instalment (EMI) facility for the first time in Bangladesh.

These fashion houses are also emphasizing on easy browsing with attractive offers and reasonable prices along with store sales. They take orders from web and Facebook fan page too. Motiur Rahman, Assistant Director of SaRa Lifestyle revealed the brand’s online business has boomed by about 30-40 per cent in the last four months. Azharul Haque Azad, Managing Director, Sadakalo said it is organizing an online fair being participated by almost all fashion houses. These fashion house leaders believe it may take several months for fashion lovers to go to the store spontaneously, even if the shopping malls are opened in compliance with the hygiene rules.