The Directorate of National Consumers Right Protection (DNCRP) has warned fashion brands that their outlets may be temporarily closed if price gun machines are found during its market drives.

DNCRP officials issued the warning during a meeting with fashion outlet representatives at the directorate's office in Karwan Bazar, Dhaka. The director of the DNCRP emphasized that price tags should be attached to products at the factory level, not at showrooms or retail outlets. The change inprice tags has been noticed during market drives in the past year and, in most cases, the prices have increased after the change was made. The DNCRP director warned that actions would be taken if the rule was violated.

It has observed that some sellers from neighboring countries come to Bangladesh and rent a house to sell foreign clothes to customers. He noted that such activities harm local fashion houses. Actions will be taken against the market committee if irregularities are found in shopping malls.

The use of a pricing gun, a handheld device used to attach a price label to a product, is a violation of the DNCRP's rules.