Bangladesh’s exports of denim apparels to the US in the first eight months of 2022 rose by 46 per cent. So Bangladesh's denim shipments to the United States continue to be on a roll even when the North American country is slowing down sourcing amid falling consumer demand caused by runaway inflation.

Bangladesh has been an attractive destination for sourcing denim garments mainly because of shorter lead backed by a strong backward linkage and availability of products at competitive prices. US buyers are still coming to Bangladesh because they can buy denim garments at comfortable prices, which is helping the country maintain its leading position in that market.

But things do not look rosy when it comes to denim shipments to Europe, another major market for Bangladesh. Europe is grappling with depressed consumer demand for clothing amid soaring inflation fuelled by the ongoing Russia-Ukraine war. Denim producers in Bangladesh have had to halve their production owing to a drop in demand from European customers. During an economic crisis, people are not willing to buy apparels instead of food and medicines and other essentials. The European denim market has been seriously affected by the war.A number of buyers are asking for delayed shipments and some are going slow in placing new orders.