Bangladesh’s exports of denim fabrics and garment items to Europe have declined by nearly 40 per cent.

The main reason is inflation. International retailers and brands are already putting orders on hold as they have unsold inventory amid a slowdown in sales caused by higher inflation, which reached a record high of 8.9 per cent in July, led by costlier energy.

European buyers have cut a lot of orders for denim items because of a long dry spell in the eurozone. Usually, the temperature starts falling from June in Europe. But this year it is still running above 30 degree Celsius in some parts of the continent, hurting the exports of denim products to European markets.

One in every three Europeans wears a pair of denim pants made in Bangladesh.Italy, Spain, Portugal, France, Germany, the Netherlands, Belgium, Luxembourg, and the United Kingdom are under increasingly hazardous conditions. During summer, people prefer woven bottoms to denim. The demand for denim goes up during winter.

Denim production in Bangladesh has fallen by nearly 40 per cent because of a drop in demand from European customers.Retailers are also postponing orders as they are cutting expenditures owing to the higher cost of production caused by the Russia-Ukraine war.