Lavie’s digital first sustainable brand Qisa, which launched on Flipkart this month, will sell handbags and slings and target college students and young professionals.

As per Ayush Tainwala, CEO, Bagzone Lifestyle, the range will bridge the gap between sustainability and affordable fashion. Qisa’s designs will be made accessible to Gen Y & Gen Z women across the country. Flipkart’s collaboration with the brand will bring enormous value to the fashion-conscious customers who are also looking for the affordability factor. With deep integration with its partners, Flipkart continuously identifies opportunities for them and helps them connect with consumers across India through its online marketplace, scale their online presence and aid in business growth. Alongside this, the e-tailer aims to continuously strengthen its partnerships and bridge the gap between customers in metros and Tier-II+ towns.

Fashion chain Primark has launched a new range of skinny jeans made from discarded plastic. As per Textile Today, the range has been launched in partnership with material innovators Unifi, Inc and its Repreve Our Ocean fibre, as a part of the Primark Cares’ range.

The skinny jeans have a high waist fit with a let-down hem and are available in two classic colourwashes, light-blue and mid-blue, in UK sizes 4-20.

The jeans feature a blend of a unique recycled fabric made from plastic bottles, which have been collected from land within 50 km of the coastline, one of the biggest sources of plastic pollution in our oceans.

From there, bottles are ground and melted into pellets before being spun into the innovative polyester fibre. The Primark x Repreve Our Ocean jeans are made using 33 percent Repreve Our Ocean polyester, which is then blended with 58 percent cotton, 7 percent viscose and 2 percent elastane to create a comfortable stretch fit. Primark’s partnership with Repreve Our Ocean is the latest launch from the

Primark Cares label, which features a wide range of products made with recycled fibres or more sustainably sourced materials. In May, the fast-fashion retailer launched a sustainable leisurewear capsule collection in partnership with Recover. Primark currently has more than 390 stores, with over 16.5 million square foot of selling space, across 13 countries – the Republic of Ireland, the UK, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France, the US, Italy, Slovenia and Poland.

Nike’s fourth-quarter revenue nearly doubled, topping $12 billion for the first time and overshadowing a weaker-than-anticipated performance in its fast-growing China market.

A rapid vaccination drive and the easing of restrictions in Europe and the United States have encouraged people to go on a shopping spree, unleashing demand for expensive items, including sneakers.

Those factors helped Nike more than make up for weak China sales, which were hit by calls to boycott global brands for their comments around forced labor in Xinjiang.

Still, analysts are optimistic of a swift demand rebound in the region as company executives noted that sales trends in China for June were already reaching 2020 levels.

At least 13 brokerages raised their price targets, with Stifel's $213 target the highest on the Street. The median target is $175.

Nike's shares were trading at $152.10, after hitting an all-time high of $154.18 earlier. The jump also helped push the S&P 500 index to a record high, while lifting shares of German peers Adidas and Puma about 6 per cent and 2 per cent, respectively.

Lectra has signed an agreement to acquire the entire capital and voting rights of Neteven for €12.6 million. The company will acquire the remaining rights in June 2025, for an amount between 0.6 to 0.9 times 2024 recurring revenues.

Founded in 2005, French company Neteven has developed a particularly innovative offer, based on a SaaS platform and associated services, which enables brands to simplify and effectively monitor the distribution of their products on the world’s largest online marketplaces.

With Lectra, the company will be able to cover the entire chain, from production to distribution. It will respond to brands’ direct-to-consumer strategy issues. The collaboration will allow the company to go even further in terms of innovation, value creation, and business as well as international expansion.

A major global player in the fashion, automotive, and furniture markets, Lectra designs and produces industrial intelligence solutions – software, hardware, data and services – for brands, manufacturers and distributors.

According to Lectra, Neteven is the perfect complement to the other solutions recently acquired by the company, Kubix Link (product lifecycle management and product information management – PLM, PIM) and Retviews (competitive intelligence and trend analysis). The combination of the three offers will enable Lectra to provide an even more comprehensive response to its fashion customers’ needs.

H&M has entered into a new partnership with Brock Collection. As per Women’s Wear Daily, the two brands have teamed for a collection infused with Brock Collection’s’s feminine and romantic aesthetic. The collection includes dresses, blouses, jeans and shorts as well as accessories like shoes, jewelry, handbags and sunglasses.

The collaboration includes similar elements to Brock Collection’s spring 2021 collection that which featured black-and-white floral prints, flowing silhouettes and ruffles. The Brock Collection x H&M collection is also created with sustainable materials, such as recycled cotton and recycled polyester.

The Brock Collection x H&M collection is the latest designer partnership to come from the fashion brand. H&M had previously teamed up with designer Simone Rocha on a collection which gained huge popularity in China.

H&M has also previously teamed with designers and brands like Giambattista Valli, Karl Lagerfeld, Moschino, Erdem, Kenzo and many others over the last few years.

The Brock Collection x H&M collaboration ranges in price from $12.99 to $59.99 and is available on H&M’s web site and in select stores.

Omni-channel eyewear retailer Lenskart plans to open more than 300 new stores as state-wide lockdowns are relaxed, taking the total to over 1,000 stores. The company has over 750 stores in total and more than 720 are in India.

Prior to the pandemic, Lenskart would see around 60-65 per cent of sales from online. Due to the nature of the business, consumers end up visiting stores quite often.

The online channel had seen a significant shift due to the second COVID-19 wave and that it had strengthened the Ghaziabad-based startup’s market share in the organized retail space. Most of these stores will be in India while it will also expand into the Middle East and Southeast Asia.

Lenskart is on track to record net profits for the first time in the ongoing financial year despite the second wave's impact from March to May. The company recorded revenue of around Rs 1,000 crore in FY20 without turning in a profit The company has also set up a 'Lenskart Vision Fund' with a corpus of around $20 million which will invest in startups in the area of eye testing technologies, omni-channel technology solutions across in-store automation, logistics, supply chain, merchandising, marketing, and deep tech solutions for eyewear, retail and ecommerce.

As per a recent survey by The NPD Group, around 41 per cent consumers discover fashion brands and retailers through Facebook, 35 per cent discover through Instagram and 21 per cent discover through 21 per cent. Around 51 per cent consumers said, they were most inspired by the content on Facebook and Instagram while buying fashion products.

In a recent thought leadership survey done in conjunction with partner CivicScience, when NPD asked consumers if they made any unplanned purchases of clothing, footwear, or accessories while scrolling through social media, younger consumers said they were more inclined to buy on impulse. In fact, one in three consumers between the ages of 13 and 24 had some sort of purchase interaction when it came to fashion and social media. Twelve percent said they made an unplanned purchase, 17 per cent said they were not opposed to it in the future, while only 6 per cent said they would not purchase fashion products via social media sites again.

Pakistan-based Azgard-9 has launched a new garment that produces oxygen besides offering sustainable and antibacterial properties.

The denim company collaborated with the London-based Post Carbon Lab, a design research studio focused on sustainability to develop a poncho that imitates a plant’s ability to photosynthesize and release oxygen into the environment.

The prototype can show fashion houses and retailers that concepts we once associated with sci-fi are available to us right here right now and can help us rethink the future, in a demonstration of possibilities that Azgrd-9’s technology might add to these brands. C.O2.A.T is also imbued with characteristics that give us a glimpse of how truly great the future of fashion might look like: photosynthesis, anti-bacterial, anti-odor, anti-viric, breathable, water-resistant, repellent.

The move is part of the brand's 'Future Before Fashion' initiative to encourage future-focused solutions that have considerably low impact on the environment and are totally sustainable.

COVID-19 exacerbated the issue of forced labor afflicting the garment industry for ages. The pandemic deteriorated living and working conditions of garment workers, putting them at higher risk of forced labor, says a new report by University of Sheffield. The report 'The Unequal Impacts of COVID-19 on Global Garment Supply Chains' states, garment workers in Ethiopia, Honduras, India, and Myanmar were the most affected as they either lost their jobs or were forced to work at reduced pay.

Failed commitments

Most garment companies did not to live up to their commitments of good practice during the pandemic, the report states. They also did not source sustainable goods from manufacturers with fair working conditions, pay and no use of exploitation. Their actions highlight not just their faulty business models but also inefficient government regulations to protect workers.

Though some companies honored their commitments during the pandemic, these mostly included responsibilities towards factory owners or business partners. Most brands failed to recognize their social responsibilities towards workers, says Professor Genevieve LeBaron, Department of Politics and International Relations, University of Sheffield. They cancelled millions of pounds of orders at the beginning of the pandemic, forcing manufacturers in Ethiopia to lay off staff, adds LeBaron. Workers who retained their jobs experienced worsening working conditions and pay, he adds further.

Regulate supply chains and retailers

To protest against this unethical conduct by brands, manufacturers plan to initiate legal action against companies that cancelled orders worth millions of pounds during the pandemic. The Sheffield report urges governments to step their regulation of these supply chains and retailers. It also requests governments to address the social challenges created by the pandemic.

The report further says, governments should ban the sale of below-cost price and forced labor made goods. This will prevent companies from forcing suppliers to use unfair labor practices, and compel retailers to be transparent about their operations. It will also help consumers make more sustainable and ethical shopping choices. Jakub Sobik, Communications Director, Modern Slavery and Human Rights Policy and Evidence Centre (the Modern Slavery PEC), affirms, the industry and the government need to protect garment workers by ensuring fair treatment. They also need to applaud companies that confirm to fair business practices, the report sums up.

Sales of Japanese sports apparel and footwear maker Asics in Q1 FY21 increased by 24.8 per cent sales to ¥106.5 billion (Japanese yen) compared to ¥85.3 billion in the corresponding quarter of previous fiscal. The company’s profit for the quarter increased to ¥10.5 billion. Its gross profit during the quarter increased to ¥53.2 billion while selling, general and administrative expenses declined to ¥38.6 billion (¥41.0 billion).

Sales in the performance running category grew by 43.5 per cent to ¥54.4 billion while sales of core performance sports grew by 18.3 per cent to ¥13.5 billion. Moreover, sports style cateogory's sales during Q1 FY21 increased by 20.2 per cent to ¥8.8 billion and apparel and equipment sales increased by 2.4 per cent to ¥8.7 billion (¥8.5 billion).

Sales across all regions improved except South East and South Asia. Its sales in Japan increased to ¥30.5 billion, North America sales increased to ¥18.8 billion while sales in Europe rose to ¥31.1 billion.