Lavie’s digital first sustainable brand Qisa, which launched on Flipkart this month, will sell handbags and slings and target college students and young professionals.
As per Ayush Tainwala, CEO, Bagzone Lifestyle, the range will bridge the gap between sustainability and affordable fashion. Qisa’s designs will be made accessible to Gen Y & Gen Z women across the country. Flipkart’s collaboration with the brand will bring enormous value to the fashion-conscious customers who are also looking for the affordability factor. With deep integration with its partners, Flipkart continuously identifies opportunities for them and helps them connect with consumers across India through its online marketplace, scale their online presence and aid in business growth. Alongside this, the e-tailer aims to continuously strengthen its partnerships and bridge the gap between customers in metros and Tier-II+ towns.
