As per a recent survey by The NPD Group, around 41 per cent consumers discover fashion brands and retailers through Facebook, 35 per cent discover through Instagram and 21 per cent discover through 21 per cent. Around 51 per cent consumers said, they were most inspired by the content on Facebook and Instagram while buying fashion products.

In a recent thought leadership survey done in conjunction with partner CivicScience, when NPD asked consumers if they made any unplanned purchases of clothing, footwear, or accessories while scrolling through social media, younger consumers said they were more inclined to buy on impulse. In fact, one in three consumers between the ages of 13 and 24 had some sort of purchase interaction when it came to fashion and social media. Twelve percent said they made an unplanned purchase, 17 per cent said they were not opposed to it in the future, while only 6 per cent said they would not purchase fashion products via social media sites again.