The Australian government plans to promote locally designed products in the foreign markets with an investment of $1 million. As per reports, the investment will be used by the Australian Fashion Council to launch a local and international campaign that promotes Australian fashion and an industry roadmap for the next decade.

Christian Porter, Minister for Industry, Science and Technology says, the investment will also fund the development of an Australian fashion certification trademark that would promote high-quality locally designed products in key overseas markets. Leila Naja Hibri, CEO, Australian Fashion Council, opines, the trademark will help position Australian fashion as a brand it its own right.

Sam Moore, Founder and Creative Director, PYRA, adds the trademark will be a great initiative to promote locally made goods. The luxury sportswear brand has just started using local print factories to speed up its production and minimize its effect on the environment.