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Australia a good market for Indian RMG exporters

Indian apparel exporters are exploring new markets amidst demand slowdown in Europe and Australia is fast emerging a good market for Indian garments. In order to succeed Indian RMG makers need to be more competitive in terms of quality and pricing. As of now the $six billion Australian market is dominated by China. India’s share is merely three per cent. Indian exporters need to do more value addition to their products and focus on branding.

For instance the Indian fashion market in Australia is significantly underdeveloped with the majority of existing stores selling outdated pieces. It's really hard to find good local Indian stores in Australia that have a really good Indian wear collection, especially for bridal. So this is one area that can be worked upon.

Australia imports gems, pearls, jewelry, leather, leather goods, footwear, light engineering components, handicrafts and ready-made garments from India. Among the readymade garment imports are women and men’s clothing, textile yarn, made up articles, and floor coverings.

In 2013-14, garment exports from India to Australia were Rs 707 crores and increased to Rs 881 crores in 2014-15, a growth of 25 per cent. Many high-level meetings and interactions to increase trade flow between the two countries have taken place.

 

 
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