Global leader in specialty chemicals, Archroma has launched whiteness solutions for laundry and detergents. Archroma’s portfolio now includes solutions for whiteness, coloration, stain removal, fabric softening, as well as sequestering agents and surfactants, which can be used in applications such as multipurpose cleaning powders, detergent powders, dish wash tablets and liquids, laundry liquids and fabric softeners, and hard surface cleaners. Its optical brightener Leucophor® 5BMGX is used by reputed US detergent brands and manufacturers as it allows them to achieve high levels of whiteness with a blueish undertone.

In 2019, Archroma acquired in BASF's stilbene-based optical brightening agents (OBA) business for liquid and powder laundry detergent applications. The acquisition included the OBA technology, portfolio and manufacturing unit at Ankleshwar, India. Since then, the company has mobilized its global experts, technologies and know-how, to design a holistic solutions portfolio for household, industrial & institutional cleaning (HI&I) aimed to support detergent manufacturers.