MySize tackles returns. This is a sizing technology that uses algorithms and AI to match shoppers with an optimized fit based on a brand’s product-specific sizing chart.

MySize is a measurement app that provides sizing recommendations. The measurement solution bolsters buying confidence in customers by quickly generating their ideal size, which further increases brand loyalty and conversion rates for the retailer while reducing returns.

Based on customer engagement, the technology allows retailers to optimize their customer sizing data and maintain appropriate inventory levels on relevant items. The solution’s more accurate, size recommendations reduces product returns.

Returns are identified as an albatross around retail’s neck. For as many as 91 per cent of merchants, returns are accelerating faster than revenue. An estimated 70 per cent of e-commerce returns are size related, leading to unnecessary environmental and carbon impacts.

This technology has a proven track record with jeans brands. It helps them achieve their environmental goals while delivering the added benefits of more satisfied customers and improved operating economics. The widget has helped Levi’s reduce returns by as much as 47 per cent, saving the company on steep reverse logistics costs. For Boyish Jeans customer returns dropped approximately 31 per cent after the brand implemented the MySize widget on its website.