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Amsterdam's Better Cotton Conference: Advancing Sustainable Cotton


The Annual Conference; Better Cotton, the world's largest cotton sustainability initiative, will hold its annual conference in Amsterdam, the Netherlands, from June 21-22. With over 300 industry stakeholders participating, the event aims to facilitate collaboration and discussions on sustainability within the cotton supply chain. The conference will take place both in-person and online, accommodating diverse participants representing different stages of the supply chain.

Key Themes for Sustainability

The conference will revolve around four key themes crucial for promoting sustainability in the cotton sector. These themes include climate action, smallholder livelihoods, traceability and data, and regenerative agriculture. Each theme will be introduced by keynote speakers selected for their expertise in the respective fields.

Insights from Better Cotton Farmers

Better Cotton Farmers will play a significant role throughout the conference, providing insights into the implications of each theme on cotton-producing communities worldwide. Farmers and field facilitators from countries like India, Pakistan, Australia, Brazil, and Mozambique will be present to share their unique perspectives.

Exploring Key Themes

In the climate action theme, a practical workshop will delve into the potential of carbon finance in cotton production and agriculture. The livelihoods theme will feature an interactive session discussing a living income in cotton and beyond. The traceability and data theme will update attendees on Better Cotton's upcoming traceability system and ongoing pilot projects. Finally, the regenerative agriculture theme will explore its definition and applicability through panel discussions with smallholders and large farm owners from around the world.

Participants and Networking Opportunities

The conference will see participation from various organizations in the cotton sector and beyond, including The Sustainable Trade Initiative (IDH), Cotton Australia, Organic Cotton Accelerator, and WWF, among others. Attendees will have ample networking opportunities, including a welcome reception at the Fashion for Good Museum, featuring a curated cotton exhibition.

The Better Cotton Conference aims to drive sustainability and foster collaboration among stakeholders, ultimately contributing to a more sustainable cotton sector.


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