American Eagle Outfitters (AEO) has added a new sub-brand Offline to its activewear brand Aerie. The new sub-brand will offer complete collection of activewear and accessories for easy movement and comfort. An evolution and expansion of the brand’s popular ‘Chill, Play, Move’ collection, the new label will offer soft, cozy and comfortable activewear. It will give Aerie another powerful platform to grow its community while complementing its lifestyle collection of bras, undies, lounge and soft apparel. The subbrand will be available online at aerie.com with two retail stores planned to open by the end of the year.

The sub-brand will also carry the Real Good badge to identify products made from sustainable raw materials including recycled fabrics.