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Wednesday, 03 May 2023 00:59

Africa Fashion Week to showcase fusion of fashion and culture in São Paulo

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Africa Fashion Week Brazil is scheduled to hold on May 26 and 27, 2023, at the Expo center in São Paulo. This edition of the event is expected to create a synergy between the fashion industry in Brazil and Africa, promote economic growth, deepen cultural ties, and provide a platform for future collaborations.

The announcement was made at the Consulate General of Brazil in Lagos, where the Consul General of Brazil, emphasized the importance of the fashion industry in promoting diversity of cultural expressions, values, creativity, and craftsmanship.

African textile and fashion industry is growing rapidly, with the sub-Saharan Africa Apparel sector estimated to be worth $31 billion as of November 2022. He noted that the fabrics and prints mostly derived from natural fibers, cottons, and various color dyes, featured African cultural symbols.

Queen Ronke Ademiluyi Ogunwusi, founder of Africa Fashion Week London, Nigeria, and Brazil, said the event would boost economic ties and deepen the presence of African fashion on a global map. She added that the Africa Fashion Week started in 2011 in London, with the aim of bridging the gap between African designers, black designers, and the general public. In 2014, the event was replicated in Nigeria to reach out to talented designers who could not afford the logistics of traveling during international shows.

With the addition of Africa Fashion Week Brazil, the event is set to further promote African fashion and culture on a global stage.