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Adidas opens new hub in New York

Adidas has opened a new 45,000 sq ft hub in New York. The space houses office space and showrooms with latest products and collections.

The offices are designed according to the innovative Adidas workplace concept: it combines open, communicative areas with those of retreat areas focused for activities and meetings.

The space is intended to advance the group’s creations and give endless opportunities to their creators, and to shape the future of sport in the heart of North America.

Adidas’ also completed its building-expansion with a new office in its hometown, Herzogenaurach in Germany. The office is known as Arena, due it architectural façade, displaying the office in blocks resembling a stadium, hence the Arena christening.

The sportswear company has been growing at a steady and positive pace for that past years in both North and South America. Last December, the sportswear retailer opened new headquarters in Greenwich Village, New York. The penetration into the US market, Nike’s kingdom, is Adidas’ strategy to gain more market share.