Bjorn Gulden is the CEO of Adidas. This 57 year old Norwegian was earlier at Adidas, from 1992 to 1999, when he was senior vice president of apparel and accessories.

He is a professional football and handball player. Additionally, he was CEO of Danish jewelry brand Pandora, managing director of Europe’s largest footwear retailer Deichmann, president of Rack Room Shoes, and has held various management positions at outdoor apparel company Helly Hansen. He also holds the position of chairman of the board of Salling, Denmark’s largest food retailer.

Bjorn Gulden brings almost 30 years of experience in the sporting goods and footwear industry. As a result, he knows the industry extremely well and draws on a rich network in sport and retail.

In North America, the world’s largest sporting goods market, Adidas has doubled its sales. In addition, Adidas has strengthened its leadership position in sustainability and increased diversity, equity, and inclusion throughout the company. Following the successful divestiture of TaylorMade, CCM Hockey and Reebok the company is now able to focus its efforts on its core brand Adidas.

For the third quarter, Adidas’ currency-neutral revenues increased four per cent. Revenue growth was the highest in Adidas’ strategic growth categories,football and running.