The 2020 Circular Fashion Pledge, an initiative launched by sustainability consultant Adam Siegel on April 23 this year during Fashion Revolution Week is pushing for industry-wide commitment to circularity.

Around 117 small and medium-sized enterprises (SMEs) have signed the pledge, recognising fashion’s significant contribution to climate change and environmental pollution and committing to take action to substantially reduce waste generation to achieve UN Sustainable Development Goal target 12.5 by 2030.

Of these, 62 per cent are launching take-back/resale initiatives, 60 per cent will increase recycled content, and 50 per cent will focus on designing for durability. Nearly half of the cohort have committed to two circular actions.

But the Pledge isn’t just for fashion businesses, the service industry and individual customers can also pledge to help drive a circular economy by offering support services and shopping from fashion brands committed to circularity.