Industry veteran YohanLawerence has been appointed as the new Secretary General of the Joint Apparel Association Forum (JAAF), the apex body of the Sri Lankan apparel industry.

Having over 20 years of experience in senior management positions in the apparel sector as well as in leadership positions in prominent industry associations, Lawrence succeeds TuliCooray, the association’s founder Secretary General, who stepped down after a long and distinguished tenure in the role. TuliCooray continues his relationship with the JAAF in the capacity of a Consultant.

A former Chairman of Sri Lanka Apparel Exporters’ Association (SLAEA) – one of the constituent organisations of JAAF – Lawrence has also previously functioned as the Vice Chairman of JAAF. He holds a BSc in Economics from the University College of London and a MBA from the Middlesex University – UK and has held several key positions including regional roles in multinational apparel operations.

Lawrence is also the former Chief Operating Officer (COO) – Business Sustainability of InQube Global, Country Manager of Quantum Clothing Lanka and the Assistant General Manager of Coats Viyella Clothing in Sri Lanka.

Prior to his present appointment, Lawrence has worked in close collaboration with his predecessor, to support JAAF and the industry, following the outbreak of the pandemic, which created many challenges for the apparel sector.

Lawrence has also supported the industry as its representative to several key committees and organisations. He is the industry nominee to the National Labour Advisory Council and serves as one of the Industry Directors at the Sri Lanka Institute of Textile and Apparel. He has also been the industry representative on the Council of the Employers’ Federation of Ceylon and a member of the Apparel Advisory Committee of the Export Development Board (EDB).