Zipper and fastening products leader YKK has launched a new digital showroom to enhance its customers’ engagement with the brand.

As per Apparel Resources, the online showroom is modeled on YKK’s bricks-and-mortar showroom in London. It features six floors which are represented in the showroom’s logo and look like a zipper.

All floors of the showroom feature latest trends and automotive; sustainable products; fastening products for high-function applications like outdoor, backpacks, water protective and luggage; fasteners for apparel in the categories of jeans, fashion, leather and kidswear; and company information.

One of the floors is dedicated to region-specific items, which will be added later. The customers can view products through close-up photos, video and catalogues and meet online with YKK representatives.

The platform will also be used to host webinars and other learning opportunities in the near future. The company further expects the digital showroom to be an incubator for innovation and creative design.