The World Textile Merchandising Conference 2019 is scheduled from September 27 to28, 2019 in Keqiao, Shaoxing, Zhejiang Province of China. The theme of the conference is open collaboration, technology driven, fashion transformation. The aim of the conference is to strengthen the in-depth integration and development of the Keqiao textile printing and dyeing industry with the global dyeing and finishing equipment manufacturers and the global textile professional market, strive to lead the "printing and dyeing + market" development via a ‘fashion + exhibition’ model, and build Keqiao into an international textile capital in the new era.

World Textile Merchandising Conference 2019 is jointly sponsored and hosted by China National Textile and Apparel Council, China General Chamber of Commerce, China Chamber of Commerce for Import and Export of Textile and Apparel, Department of Commerce of Zhejiang Province, and People’s Government of Shaoxing Municipal, and co-organized by China Textile Information Center, China General Chamber of Commerce Foreign Liaison Committee, Apparel Branch & Fabric Branch of China Chamber of Commerce for Import and Export of Textile and Apparel, China Textile International Exchange Center, China Textile Engineering Society, China Dyeing and Printing Association, and People’s Government of Keqiao District, Shaoxing.

The conference will implement in full the guiding principles embodied in General Secretary Xi Jinping’s speech at the Second Belt and Road Forum for International Cooperation, uphold the principle of "mutual consultancy, joint construction and shared benefits" to demonstrate the responsibility of Keqiao, Shaoxing.