To help supply chain partners gain access to the Woolmark Certification Progam, the Woolmark Company has reduced annual license fee by 50 per cent. According to the company, the scheme allows manufacturers of high quality wool products to leverage the reputation and authority of the Woolmark symbol and thereby build and strengthen supply chain integrity and consumer confidence. The fee waiver is valid until June 2021. The company has also waived the application fee for new licensees who pay for their own product testing using an Authorized Laboratory.
According to Stuart McCullough, Managing Director, the revised program will allow licensees to navigate industry, consumer and economic challenges in the current climate and promote their wool and wool-rich products to our extensive global network.
Citing Nielsen data, the company said, around 85 per cent of survey participants agreed the Woolmark symbol ensures quality and 68 per cent of them believed clothes with the Woolmark symbol are worth paying for.