To be held by the British Wool from October 04-31, 2021, the Wool Week will run for the entire month of October this year. Each year this event is used to amplify the wool message to consumers. This year, it will target consumers with a few key themes during this period; selling and promoting British wool rich products, highlighting those organizations that have made a commitment to buy British wool, and promoting the sustainability as well as the many environmental benefits of wool and British farming.

The new British Wool e-shop will also be a focus for Wool Week. It will give the organization an ideal platform to sell its products directly to the consumer. British Wool has recently been involved in launching a number of new products and initiatives to help drive demand and ultimately the price for British wool. These include; a major 100 per cent carpet yarn (Wool Britannia) with the market leader in the residential carpet sector in the UK (Headlam Group Plc), a new traceable wool scheme that already includes brands such as Harrison Spinks and Devon Duvets and is being extended further to a major new customer in the coming months, plus numerous other new products such as a stunning 100 per cent British wool kilt cloth from Lochcarron of Scotland.